IRL is the new outbound

Walk into every conference with meetings already booked.

Cape handles attendee scraping, enrichment, ICP qualification, and personalized outreach — so you show up to the conversations, not the spreadsheets.

Why this matters

Conference budgets are up. The workflow is still spreadsheets.

The best ecommerce, SaaS, and founder-led GTM teams are investing more in conferences, executive dinners, and private gatherings than they ever have. The problem: the workflow around them is still spreadsheets, copy-paste, and frantic LinkedIn DMs the week of the event.

Cape fixes that.

What it looks like today
The Conference Workflow

Five steps. Every conference.

From spreadsheet to a calendar full of warm meetings, in the days before the event.

Step 01

Give Cape the attendee list.

Upload it directly, or share login credentials to the conference portal and Cape scrapes the full attendee list for you.

Step 02

Cape enriches every contact.

Names, titles, LinkedIn URLs, company details, and seniority — filled in automatically. Works even if the conference only gave you brands and titles.

Step 03

Cape qualifies against your ICP.

Surfaces the attendees who actually match your customer profile — so outreach goes to the right 50, not the wrong 5,000.

Step 04

Cape drafts the outreach — direct or warm.

Two options for every prospect: send a personalized direct message, or get a warm intro through your team, customers, partners, or investors. Cape drafts both. You pick.

Step 05

Cape tracks everything.

Every send, response, and booked meeting logged in HubSpot. No more end-of-conference scramble to recreate what happened.

The full arc

Before, during, and after.

Before

Book the right meetings before you land.

Scrape the attendee list (or upload it), enrich every contact, qualify against your ICP, and draft outreach — direct or via warm intros through your network. The entire pre-event workflow runs inside Cape.

During

Run the event like you planned it.

Cape shows you who's in the room, who you should be meeting, and how to find them. Track conversations as they happen.

After

Turn every conversation into pipeline.

Cape drafts follow-ups that sound like you, expands the relationship graph with everyone you met, and tracks pipeline generated from the event.

Example conferences

Built for the events that drive your pipeline.

Shoptalk NRF Groceryshop SaaStr NY Tech Week
Why Cape is different

Traditional event tools manage logistics. Cape manages relationships.

Traditional event tools Cape
Registration & ticketingRelationship intelligence
Schedules & roomsWarm intro discovery
Email remindersPersonalized outreach that sounds like the sender
Attendance trackingPipeline tracking

Turn relationships into revenue.